Compliance to the corporate social responsibility (CSR) by firms has been more of a regulatory\r\nrequirement rather than a social obligation. While a few firms have entrenched policy structure to\r\nactuate meaningful responsiveness to their operating community, compliance by a host of other\r\ncompanies to the statutory provision in this regard has been proven to be difficult. This research\r\nexamines the extent to which the adoption of CSR affects the profitability of the listed retailing firms on\r\nthe Johannesburg security exchange (JSE). This research applies regression analysis as well as\r\nanalysis of variance (ANOVA), using SPSS statistical package, to analyse the relationship between the\r\nfinancial performance of these firms, and their CRS responsiveness. The finding suggests that CRS\r\nengenders good perception of organisations by consumers and regulatory bodies in a way that\r\nfavourably improves the organisationââ?¬â?¢s corporate financial performance (CFP). This paper looks at the\r\nprofitability of organisations as regards CSR from two perspectives namely, the consumer loyalty and\r\nconsumer bias that creates favourable corporate goodwill of being socially responsible, and the\r\npossible financial savings from spending less on ââ?¬Ë?forcedââ?¬â?¢ social responsibility.
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